It’s midnight of March 21, 2008 when I wrote this post, just barely two days before the re-opening, re-broadcast and re-launch of the new Campus Radio. Easter Sunday definitely means the start of the new school year.

Meanwhile, here’s a fresh radio sales tip from RAB, great to use when sales drive resumes on Monday.

Team Approach – Use a team approach toward marketing. Include input from manufacturer brand managers and field marketers, category managers and store ops. When learning about a retailer, determine key initiatives and destination categories in order to find the most powerful decision makers and create programs with the best chance of gaining approval.

Source: John Munson, Morrison and Abraham, jmunson@morrisonandabraham.com, 781-986-2100. If you liked this tip, you will love Morrison and Abraham s industry trainings and sales tool called Sellers Source.

The latest buzz in radio imaging and production:

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Okay, let’s face it, making a radio sales transaction via phone is one of the most dreadful experiences any radio sales person has. Once, you get the other line ringing you get to have that uneasy feeling that your prospect client might reject your call. Now, here’s a good tip on how you can avoid getting phone snubs. Remember to be courteous and be smart, don’t try to sound too much of a radio sales person. Here’s a good advice from RAB.

Use the telephone wisely. You can do much of your initial interviewing and fact finding over the telephone. And, remember … don’t start the conversation with “How are you?” That is a red flag to anyone on the other end of that phone, alerting them that this is a salesperson (i.e. “I’m too busy to talk to you now and I don’t want any anyway!”) Start right out with who you are and go right into business. You will get fewer brushoffs.

Recommended Read on www.radiojingles.co.nr  and www.radiosound.co.nr:

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