Archive for the ‘Radio Commercials’ Category
Sales Tip from the RAB Training Academy: Seeing the Client and Keeping the Agency Happy
Posted by: radiojingles on: April 16, 2008
John Potter, VP/Director, RAB Radio Training Academy
It makes sense to call directly on the client even if the client has an advertising agency. We not only learn of clients’ objectives first-hand, but we build relationships.
So what happens when the agency tells you to stay away from the client and deal only with the agency? “If [...]
Campus Radio Returns Easter Sunday as Campus FM?
Posted by: radiojingles on: March 13, 2008
No details however about the re-launch. In fact, there is still no definite dial point set for the new Campus Radio. My hunch says that the people behind the return are dropping the “Campus Radio” logo and instead will be using “Campus FM”.
Here’s a probable reason. “Campus Radio” is still a GMA property. However, they [...]
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