Archive for the ‘Country Imaging’ Category
How Can Two Identical Stations Have Different Ratings?
Posted by: radiojingles on: July 12, 2007
How is it that two stations in the same market playing nearly identical playlists have drastically different ratings?
The answer actually lies in their radio imaging. Radio imaging is the branding of your radio station. Imaging is the audio art that identifies your station in the listeners mind. In the beginning this work of art is [...]
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