The Radio Station Business Model and Survival in the new Decade

For so many years radio was the most popular means of entertainment. It was first of all free; then later it became portable, then becoming interactive thus making it easy for listeners to ask for what they wanted to hear.

Radio stations did not charge listeners for the entertainment, normal radio stations still don’t; and for so long the radio station business was pretty much the same simple model.. providing entertaining programming to its listeners, selling advertising spots enough to cover operating costs and make a profit.

Advancements in technology over the past few decades however have shrunk it’s popularity, rendering it less relevant to a majority of its once loyal audience, consequently limiting the amount of revenue to be made through advertising spots. The dawn of the digital and portable age of music was the also the start of the demise of the traditional radio business model.

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