The Best Station Doesn’t Have To Be No. 1
Posted by: radiojingles on: November 19, 2008
Jam 88.3 (DWJM FM) is KBP Golden Dove Awardee for Best FM Radio Station
Jam 88.3 is a Hot AC station in Metro Manila, Philippines. It ranks low in the survey. Yet, it recently received the prestigious KBP Golden Dove Awards following its position as finalist to the 2008 Philippine Web Awards. Jam 88.3 plays a variety of music from the last 2 decades, catering to young professionals and selected adult.
What sells HOT in the Philippines are what the media calls as the “MASA” (mass) format, which is also categorized as Hot AC. The name is such since the spectrum of music programs caters to the most of the
“masses”. Jam 88.3’s Hot AC approach is different than that of the conventional “MASA hot ac” format. Their DJs converse in English. And the programs, segments, promos, and contests are just very creative, which I personally think is way different than the over-COMMERCIALISMIC approach of most masa stations.
Not that I’m against the MASA format. As one radio friend told me recently, MASA is not about the music, it’s about the coverage and the number of listeners. Yet, with Jam’s recent winning in the KBP Golden Dove Awards, it made me concretize my principle that a radio station does not have to be the number 1 station in order to the BEST radio station. Kudos to DWJM FM!
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November 25, 2008 at 5:35 pm
this reminds me of the time 96.3 WRocK and RX93.1 won a lot of awards in the metro manila FM categories of the golden dove–RX, if i remember right, even won best FM station for how many consecutive years (with the streak being broken once, i think, by WRocK and later, WRR 101.9)…sure, these stations are predominantly for the upper/middle class audiences, too, like JAM, but by winning those KBP awards each year, they too showed early on that being the best doesn’t have to mean being the most listened-to station in the ratings, and that being the most listened-to station in the ratings may not always mean that you get a lot of respect and admiration especially for the stuff you dish out to your listeners…:)