It’s midnight of March 21, 2008 when I wrote this post, just barely two days before the re-opening, re-broadcast and re-launch of the new Campus Radio. Easter Sunday definitely means the start of the new school year.

Meanwhile, here’s a fresh radio sales tip from RAB, great to use when sales drive resumes on Monday.

Team Approach – Use a team approach toward marketing. Include input from manufacturer brand managers and field marketers, category managers and store ops. When learning about a retailer, determine key initiatives and destination categories in order to find the most powerful decision makers and create programs with the best chance of gaining approval.

Source: John Munson, Morrison and Abraham, jmunson@morrisonandabraham.com, 781-986-2100. If you liked this tip, you will love Morrison and Abraham s industry trainings and sales tool called Sellers Source.

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