Voting for the best imaged radio station has to be categorized according to format since each format has its distinct way of imaging and presenting its personality. BTW, imaging refers to the station IDs used by radio stations for example DWRR has station ID jingles that go “Alam Mo Na Yan” 101.9 For Life – that’s imaging.

For AC stations, iFM 93.9 from Radio Mindanao Network is the best imaged radio station in the country to date. Their new catchphrase theme is the iFM “Pwede” station IDs. This was a good follow up to their first imaging campaign aptly themed “iFM – and FM ko ay …..”. The new Ifm Pwede station IDs feature jingles that encompass all the diverse styles of music, from pop, rock, acoustic, to reggae and even RNB. They even had Kyla singing for their new iFM jingles. Although iFM commissioned an American based jingle imaging producer TM Century , now called Jones TM, for their iFM jingles, the folks at DWKC still managed to craft original and Pinoy-flavored IDs that are true in Filipino spirit.

For CHR, RX 93.1 is the best imaged station.

The worst imaged station so far is not from a Manila station but from a Cebu station. ABS-CBN’s M.O.R. My Only Radio LS 97.1 Lupig Sila station is the worst dressed radio station in the Philippines to date. Maybe Peter Rabbit needs to review on their regional FM station. Although their MOR jingle is popularly enough to obtain much needed mind recall, it’s the overall presentation, appeal or stationality of MOR Cebu that is really sick.

Get imaging tips and workshops on radio imaging at www.radiojingles.co.nr or visit our blog at http://radiojingles.wordpress.com

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